Thursday, December 07, 2006

Jones Sugar Cane Soda

Obviously I have some invested interest in Jones Soda (i.e. Big Sky Brands Jones Soda Carbonated Candy). As an employee of Big Sky Brands; I feel it necessary to weigh in on the new direction of the Jones Soda, the commitment to replace high fructose corn syrup with sugar cane and to change their name to “Jones Sugar Cane Soda” in the year to come. Since the news release I have taken the time to cruise online media/ blogs and see what people have had to say, some love this new venture, while other think it is just a marketing stunt with no real benefits. In my opinion this is a great step. Even if people do not think there is a real benefit with switching from hfcs (which many believe is the cause of North America’s obesity problem) to sugar cane there definitely will be. Sugar cane is a far better sweetener than hfcs and will enhance the already enjoyable Jones Soda flavors and ensure their place as a leading premium soda company. Those consumers who are looking for an alternate will get one, those who do not see the health benefits will receive an enhanced premium soda.

I believe the strategic decision was a positive one. Although, it is not up to me, it is up to the consumer and in the end there opinion is the only one that counts.

Wednesday, December 06, 2006

Etsy

I am in love with Etsy! I spend hours searching through all the one of a kind items made by creative entrepenuers. The great thing about Esty is everythings hand made and rarely duplicated which means your loved ones are getting something different, something their own. A nice hand bag or a pair of mittens you know when they strole down the streets they won't blend in with all the Gap loving clones.

So give the gift of individuality and support an artist at the same time. Give Etsy. I do.