Jones Sugar Cane Soda

Obviously I have some invested interest in Jones Soda (i.e. Big Sky Brands Jones Soda Carbonated Candy). As an employee of Big Sky Brands; I feel it necessary to weigh in on the new direction of the Jones Soda, the commitment to replace high fructose corn syrup with sugar cane and to change their name to “Jones Sugar Cane Soda” in the year to come. Since the news release I have taken the time to cruise online media/ blogs and see what people have had to say, some love this new venture, while other think it is just a marketing stunt with no real benefits. In my opinion this is a great step. Even if people do not think there is a real benefit with switching from hfcs (which many believe is the cause of North America’s obesity problem) to sugar cane there definitely will be. Sugar cane is a far better sweetener than hfcs and will enhance the already enjoyable Jones Soda flavors and ensure their place as a leading premium soda company. Those consumers who are looking for an alternate will get one, those who do not see the health benefits will receive an enhanced premium soda.

I believe the strategic decision was a positive one. Although, it is not up to me, it is up to the consumer and in the end there opinion is the only one that counts.