Friday, July 14, 2006

Wine endorsement

For those who have not heard Mike Weir has a winery. Who is Mike Weir? As one of Canada's star Golfers he has world class wins like the Masters in 2003. To most people it does not seem like a big deal...Pro golfer becomes wine conisuer so what? Well, the interesting part is that the idea for Weir winery came from Peter Jensen the owner of Creekside Winery in Jordan Ontario. He thought up the strategy of putting a famous face on his wine to help promote Creeksides wines. What better fit than the face of Mike Weir?

They are currently producing two wines under the Weir winery, 2005 Chardonnay and a 2004 Carbnet Merlot. Mike Weir Estate Winery recently took home the Best Meritage Award for the 2002 Cabernet Merlot at the 2006 Cuvee Awards. The first win for Weir...on the wine level!

This paring by Peter Jensen is brilliant. I hope they will continue to be successful with this great Ontario wine.

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